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Blog

Here are some views about public relations from the PR professionals in the Oxford area. If you would like to contribute, please get in touch. 

 

Moving Pictures

By Colin Cather “We want a really emotional video.” Cool. Video is great capturing and stirring our emotions…but which actual emotion do you want? Hmm. At that point I often find clients to be a bit more bashful or tongue-tied. Here are a few suggestions for emotion-capture. Create an Empathy Map It was Omar from […]

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Student appeal: how can we attract graduates to Oxford’s PR industry?

In the coming weeks, Oxford’s 30,000 university students will return to Oxford, adding vibrancy, life, (and not to mention unruly behaviour) to the city. And as the academic year ramps up, some of us will be thinking about the role some students might play in the future of our organisations. There are around 30,000 students […]

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What can open data bring to your reputation?

By Jennifer Sanchis Today’s digital world offers organisations an unprecedented opportunity to communicate information. Open data is no longer only useful for research, evaluation and measurement. It can only be turned into a powerful PR tactic if practitioners are aware of its advantages and understand its risks. Open data is data that can be freely […]

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Is the Influencer Marketing bubble about to crash down to Earth?

It is a fair question. Recent news on the topic have caused quite a stir in the digital world so the value of influencer marketing is under scrutiny. I recently reviewed the matter in a Twitter chat with various practitioners. CIPR board and council member Ella Minty started the debate: Is the influencer marketing bubble […]

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Agency profile: BOTTLE

Jennifer Sanchis caught up with BOTTLE, a PR agency based in Oxford to discuss the power of content and storytelling. What’s Bottle all about? New ways to do the oldest thing in the world, which is to tell great stories. New ways, because there’s a lot that’s changing – the channels and tactics to reach and engage […]

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Public Affairs: Top tips for your Brexit communication

By Jennifer Sanchis I recently had the chance to attend a masterclass held by Dr Jon White at the CIPR headquarters in London. Alongside 17 other practitioners, we gathered to review, discuss and map out the communication challenges brought by Brexit. Nearly two years after the referendum, the CIPR has recently revealed that more than […]

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AGENCY PROFILE: TAMARINDO

Jennifer Sanchis caught up with Adam Barber, Managing Director at Tamarindo Communications, a commercially-focused PR and communications agency, to talk about sector specialism in PR. How was Tamarindo born? After a ten-year stint working in corporate communications and investor relations in the City it was time for a change. I was on gardening leave so […]

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Don’t just lean in – look in too

by Victoria Pearson There is no doubt that the spotlight on gender issues is brighter than ever before. The #MeToo movement, compulsory gender pay gap reporting, and even the media scrutiny of Meghan Markle’s feminist credentials all highlight that there is much in our culture that still militates against true equality. ONS statistics cited in the […]

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Is prevention better than cure? Tackling ‘fake news’ in the media

By Anne Whitehouse A recent public conversation between former The Guardian journalist Nick Davies and former editor Alan Rusbridger prompted me to think about the relationship between journalists and public relations professionals. The discussion took place at An Oxford Conversation: Truth in the Media, hosted by the Nuffield Department of Population Health at the University of […]

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Agency profile: CubanEight

Jennifer Sanchis caught up with Sian Gaskell, Managing Director of Oxfordshire-based CubanEight to find out about this mid-sized business-to-business PR agency. How would you describe your agency? CubanEight is a mid-sized business-to-business agency with a focus on technology based in Chesterton, just outside Bicester in Oxfordshire.  We are running campaigns for global brands and fast-growing companies based […]

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