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Blog

Here are some views about public relations from the PR professionals in the Oxford area. If you would like to contribute, please get in touch. 

 

Agency profile: CubanEight

Jennifer Sanchis caught up with Sian Gaskell, Managing Director of Oxfordshire-based CubanEight to find out about this mid-sized business-to-business PR agency. How would you describe your agency? CubanEight is a mid-sized business-to-business agency with a focus on technology based in Chesterton, just outside Bicester in Oxfordshire.  We are running campaigns for global brands and fast-growing companies based […]

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What does the gender pay gap and CIPR #stateofpr say about the barriers to leadership for women in PR?

By Emma Duke One of the most powerful elements of the CIPR’s State of the Profession report (alongside a truly horrifying statistic that less than 1 in 10 of PR practitioners are from a BAME background) is the glaring issue of how many women work in PR – more than 40,000, representing 63% of the […]

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Why the work experience debate matters

By Nicky Smith It’s easy to get swept up in angry righteousness about education issues. And some people of course, say things just to provoke a response. By saying “Discriminate against job applicants from Eton,” Justine Greening is using a quick and lazy way to say, ‘think about social issues when selecting candidates for work experience.’ […]

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What is wrong with PR?

By Jennifer Sanchis This is probably PR’s greatest irony: PR suffers from bad reputation and image issues. Although the discipline has been institutionalised for years now, the industry is still facing an existential crisis that most practitioners and professional bodies are actively tackling. I wanted to look at the most crucial challenges and misconceptions which, […]

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Digital content expert needed

Are you a digital warrior? Want to help make a difference in Oxford’ vibrant PR community? Then why not join the Public Relations Oxford team? We’re looking for a digital content expert to help us develop the Public Relations Oxford brand. In particular we want someone who can take the lead on our web and […]

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The Freelancer’s Growth Challenge

Setting yourself up as an independent consultant can be daunting. Finding the right business model to achieve a profit is vital, but hard to pin down when there’s just one of you. Paul Sutton, Digital Media Consultant talks about his solution. “Are you still consulting, Paul?” I was asked this a couple of weeks ago […]

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Carillion and the ethical challenges for internal communicators

By Victoria Pearson. The collapse of construction and services giant Carillion raises interesting, and extremely difficult, issues for internal communicators. A statement by the Chartered Institute of Public Relations notes that Carillion’s demise reflects multiple strategic communication failures as well as failures of internal transparency and accountability. These are ultimately shortcomings of senior management, but […]

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When PR delivers a really good buzz

By Nicky Smith. Generally speaking, it can be challenging to prove exactly what impact PR has on the bottom line, because it is part of many different marketing activities. But an exception to this is the Adopt a Beehive scheme from the British Beekeepers Association (BBKA). A charitable scheme designed to raise money to protect […]

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Does Public Relations have Imposter Syndrome?

By Emma Duke I changed roles recently. Well ok, it was a promotion. I became a Head of Communications. This role is simultaneously the most exciting job I never imagined existed and the most terrifying. I am ambitious. I’ve spent most of my career making the case to my bosses that I’m doing enough to progress […]

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Interview: Rupert Younger on playing the reputation game

Not only is Oxford a hub for PR professionals; it also home to some of the top brains on the planet thinking about reputation. One of those big thinkers is Rupert Younger, Director and Founder of the Centre for Corporate Reputation at the Said Business School, University of Oxford. Younger has just published a new book, […]

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