Loading…

Blog

Here are some views about public relations from the PUBlic Relations team. If you would like to contribute, please get in touch. 

 

When PR delivers a really good buzz

By Nicky Smith. Generally speaking, it can be challenging to prove exactly what impact PR has on the bottom line, because it is part of many different marketing activities. But an exception to this is the Adopt a Beehive scheme from the British Beekeepers Association (BBKA). A charitable scheme designed to raise money to protect […]

Posted in Blog | Leave a comment

Does Public Relations have Imposter Syndrome?

By Emma Duke I changed roles recently. Well ok, it was a promotion. I became a Head of Communications. This role is simultaneously the most exciting job I never imagined existed and the most terrifying. I am ambitious. I’ve spent most of my career making the case to my bosses that I’m doing enough to progress […]

Posted in Blog | Leave a comment

Interview: Rupert Younger on playing the reputation game

Not only is Oxford a hub for PR professionals; it also home to some of the top brains on the planet thinking about reputation. One of those big thinkers is Rupert Younger, Director and Founder of the Centre for Corporate Reputation at the Said Business School, University of Oxford. Younger has just published a new book, […]

Posted in Blog | Leave a comment

The power of PR

By Sian Gaskell, Managing Director, CubanEight. I have spent most of my PR career working within the technology sector – it is a space that I love not only for the fact that tech companies live and breathe innovation but also because the companies are often led by founders with strong visions and who 100% […]

Posted in Blog | Leave a comment

Fake news – what can PR do about it?

Emma Duke – 28 March 2017 There’s an awful lot of news about fake news right now. While Trump accuses ‘liberal’ news outlets of churning it at every press conference, the media and its commentators spend an equal amount of time angst-ing over it. As the organisers of a new PR networking group in Oxford, […]

Posted in Blog | Tagged | Leave a comment

Targeting Generation Z: if Labour can reach young people then you can too

Dan Selinger – 15 June 2017 The Labour party’s command of the youth vote during the recent General Election campaign showed that it is possible to motivate and inspire young people into taking action. It was timely, therefore, that this week’s PUBlic Relations event – the networking group for PR professionals in Oxford – focused on reaching […]

Posted in Blog | Tagged | Leave a comment