Nadin Vernon on female leadership: “I am a firm believer in mentorships”

As part of our series of posts celebrating women in PR around Oxfordshire, we’ve caught up with Nadin Vernon, a local female leader engaged with AMEC as Vice-Chair of its European Chapter and Strategy Consultant at PRIME Research. With your 20 years of communications and research experience, you seem passionate about PR measurement and evaluation. […]

Tired of London, but not of life

Kathryn Bowditch, Director of Oxford-based agency Fourtold, on the benefits of leaving London for Oxford’s dreaming spires… A man who is tired of London is tired of life said Samuel Johnson. A philosophy I fully bought into when I first arrived in Bloomsbury as an eager under-graduate determined to shake-off my small country town upbringing. Fast forward […]

A day in the life – BOTTLE

When people think about a PR agency, it often conjures up images of writing press releases and ringing journalists. But when you are a creative, brand PR agency like Bottle, it’s as much about content as it is media relations. Whether that’s video, web and digital design, animation, exhibition design, branding, packaging design, infographics and […]


Jennifer Sanchis caught up with BLUE Communications, a PR agency specialised in marine and energy industries, to discuss about their ‘Outstanding Specialist Public Relations Consultancy’ award and celebrate their 10th anniversary. You have recently been awarded as the ‘2018 Outstanding Specialist Public Relations Consultancy’ by the CIPR in London. What does this represent to you? […]

Moving Pictures

By Colin Cather “We want a really emotional video.” Cool. Video is great capturing and stirring our emotions…but which actual emotion do you want? Hmm. At that point I often find clients to be a bit more bashful or tongue-tied. Here are a few suggestions for emotion-capture. Create an Empathy Map It was Omar from […]

Student appeal: how can we attract graduates to Oxford’s PR industry?

In the coming weeks, Oxford’s 30,000 university students will return to Oxford, adding vibrancy, life, (and not to mention unruly behaviour) to the city. And as the academic year ramps up, some of us will be thinking about the role some students might play in the future of our organisations. There are around 30,000 students […]

What can open data bring to your reputation?

By Jennifer Sanchis Today’s digital world offers organisations an unprecedented opportunity to communicate information. Open data is no longer only useful for research, evaluation and measurement. It can only be turned into a powerful PR tactic if practitioners are aware of its advantages and understand its risks. Open data is data that can be freely […]

Is the Influencer Marketing bubble about to crash down to Earth?

It is a fair question. Recent news on the topic have caused quite a stir in the digital world so the value of influencer marketing is under scrutiny. I recently reviewed the matter in a Twitter chat with various practitioners. CIPR board and council member Ella Minty started the debate: Is the influencer marketing bubble […]

Agency profile: BOTTLE

Jennifer Sanchis caught up with BOTTLE, a PR agency based in Oxford to discuss the power of content and storytelling. What’s Bottle all about? New ways to do the oldest thing in the world, which is to tell great stories. New ways, because there’s a lot that’s changing – the channels and tactics to reach and engage […]