Jennifer Sanchis caught up with Adam Barber, Managing Director at Tamarindo Communications, a commercially-focused PR and communications agency, to talk about sector specialism in PR. How was Tamarindo born? After a ten-year stint working in corporate communications and investor relations in the City it was time for a change. I was on gardening leave so […]

Don’t just lean in – look in too

by Victoria Pearson There is no doubt that the spotlight on gender issues is brighter than ever before. The #MeToo movement, compulsory gender pay gap reporting, and even the media scrutiny of Meghan Markle’s feminist credentials all highlight that there is much in our culture that still militates against true equality. ONS statistics cited in the […]

Is prevention better than cure? Tackling ‘fake news’ in the media

By Anne Whitehouse A recent public conversation between former The Guardian journalist Nick Davies and former editor Alan Rusbridger prompted me to think about the relationship between journalists and public relations professionals. The discussion took place at An Oxford Conversation: Truth in the Media, hosted by the Nuffield Department of Population Health at the University of […]

Agency profile: CubanEight

Jennifer Sanchis caught up with Sian Gaskell, Managing Director of Oxfordshire-based CubanEight to find out about this mid-sized business-to-business PR agency. How would you describe your agency? CubanEight is a mid-sized business-to-business agency with a focus on technology based in Chesterton, just outside Bicester in Oxfordshire.  We are running campaigns for global brands and fast-growing companies based […]

Why the work experience debate matters

By Nicky Smith It’s easy to get swept up in angry righteousness about education issues. And some people of course, say things just to provoke a response. By saying “Discriminate against job applicants from Eton,” Justine Greening is using a quick and lazy way to say, ‘think about social issues when selecting candidates for work experience.’ […]

What is wrong with PR?

By Jennifer Sanchis This is probably PR’s greatest irony: PR suffers from bad reputation and image issues. Although the discipline has been institutionalised for years now, the industry is still facing an existential crisis that most practitioners and professional bodies are actively tackling. I wanted to look at the most crucial challenges and misconceptions which, […]

Digital content expert needed

Are you a digital warrior? Want to help make a difference in Oxford’ vibrant PR community? Then why not join the Public Relations Oxford team? We’re looking for a digital content expert to help us develop the Public Relations Oxford brand. In particular we want someone who can take the lead on our web and […]

The Freelancer’s Growth Challenge

Setting yourself up as an independent consultant can be daunting. Finding the right business model to achieve a profit is vital, but hard to pin down when there’s just one of you. Paul Sutton, Digital Media Consultant talks about his solution. “Are you still consulting, Paul?” I was asked this a couple of weeks ago […]

Carillion and the ethical challenges for internal communicators

By Victoria Pearson. The collapse of construction and services giant Carillion raises interesting, and extremely difficult, issues for internal communicators. A statement by the Chartered Institute of Public Relations notes that Carillion’s demise reflects multiple strategic communication failures as well as failures of internal transparency and accountability. These are ultimately shortcomings of senior management, but […]

When PR delivers a really good buzz

By Nicky Smith. Generally speaking, it can be challenging to prove exactly what impact PR has on the bottom line, because it is part of many different marketing activities. But an exception to this is the Adopt a Beehive scheme from the British Beekeepers Association (BBKA). A charitable scheme designed to raise money to protect […]

Does Public Relations have Imposter Syndrome?

By Emma Duke I changed roles recently. Well ok, it was a promotion. I became a Head of Communications. This role is simultaneously the most exciting job I never imagined existed and the most terrifying. I am ambitious. I’ve spent most of my career making the case to my bosses that I’m doing enough to progress […]

Interview: Rupert Younger on playing the reputation game

Not only is Oxford a hub for PR professionals; it also home to some of the top brains on the planet thinking about reputation. One of those big thinkers is Rupert Younger, Director and Founder of the Centre for Corporate Reputation at the Said Business School, University of Oxford. Younger has just published a new book, […]

The power of PR

By Sian Gaskell, Managing Director, CubanEight. I have spent most of my PR career working within the technology sector – it is a space that I love not only for the fact that tech companies live and breathe innovation but also because the companies are often led by founders with strong visions and who 100% […]

Fake news – what can PR do about it?

Emma Duke – 28 March 2017 There’s an awful lot of news about fake news right now. While Trump accuses ‘liberal’ news outlets of churning it at every press conference, the media and its commentators spend an equal amount of time angst-ing over it. As the organisers of a new PR networking group in Oxford, […]

Targeting Generation Z: if Labour can reach young people then you can too

Dan Selinger – 15 June 2017 The Labour party’s command of the youth vote during the recent General Election campaign showed that it is possible to motivate and inspire young people into taking action. It was timely, therefore, that this week’s PUBlic Relations event – the networking group for PR professionals in Oxford – focused on reaching […]