Interview: Rupert Younger on playing the reputation game

Not only is Oxford a hub for PR professionals; it also home to some of the top brains on the planet thinking about reputation. One of those big thinkers is Rupert Younger, Director and Founder of the Centre for Corporate Reputation at the Said Business School, University of Oxford. Younger has just published a new book, […]

The power of PR

By Sian Gaskell, Managing Director, CubanEight. I have spent most of my PR career working within the technology sector – it is a space that I love not only for the fact that tech companies live and breathe innovation but also because the companies are often led by founders with strong visions and who 100% […]

Fake news – what can PR do about it?

Emma Duke – 28 March 2017 There’s an awful lot of news about fake news right now. While Trump accuses ‘liberal’ news outlets of churning it at every press conference, the media and its commentators spend an equal amount of time angst-ing over it. As the organisers of a new PR networking group in Oxford, […]

Targeting Generation Z: if Labour can reach young people then you can too

Dan Selinger – 15 June 2017 The Labour party’s command of the youth vote during the recent General Election campaign showed that it is possible to motivate and inspire young people into taking action. It was timely, therefore, that this week’s PUBlic Relations event – the networking group for PR professionals in Oxford – focused on reaching […]