With the General Data Protection Regulation (GDPR) on the horizon, everyone seems to be talking about data.
Regulations aside, effective use of data can provide public relations with exciting opportunities to connect with audiences more closely than ever before – and can help to prove the value of our work.
But the risks are high: TalkTalk, Yahoo and Equifax have demonstrated the reputational damage that can be done when data is stolen or mis-managed.
What can we do as PRs to protect the organisations we represent from the risks around data, and how can we take advantage of the opportunities ahead of us?
And just what is all the fuss about the GDPR?
To answer these questions and more, the next PUBlic Relations event will feature three expert presentations:
- Jon Gerlis, Senior Policy Officer at the Chartered Institute for Public Relations
What PRs must do to prepare for the General Data Protection Regulation
- Diego Bironzo, Account Director, and Nadin Vernon, Strategy Consultant, PRIME Research
The opportunities that data provides, and how it can demonstrate the value of PR
- Piers Schreiber, former VP of Corporate Communications and Public Affairs at Jumeirah Group
The reputational risks around data, and how best to mitigate them
The presentations will be followed by networking time, and a Q&A session with the speakers.
In this latest PUBlic Relations event, we will provide unique insights into this crucial issue for the industry, and offer an opportunity for professionals in the local area to find out how others are tackling a challenge which is critical for our future.
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